Author: Sarah
FTC Cracks Down on AI-Generated & Fake Reviews: A New Era of Transparency for Consumers and Businesses
The Federal Trade Commission (FTC) has taken a significant step in protecting consumers and promoting fairness in the marketplace by announcing a new rule banning fake reviews and deceptive testimonials, which came into effect in August 2024. This rule targets a pervasive issue in digital marketing—the manipulation of consumer feedback through false reviews, whether generated… Read more